MSTM 6039 – Sustainability and Environmental Responsibility

Here’s a report (click here) that reviews the following two articles:

1. Why Sustainability is Now the Driver of Innovation (Ref: Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why Sustainability is Now the Key Driver of Innovation. Harvard Business Review, 87(9), 56-64.)

2. The Business of Sustainability (Ref: Berns, M., Townend, A., Khayat, Z., Balagopal, B., Reeves, M., Hopkins, M. S., & Kruschwitz, N. (2009). The business of sustainability: what it means to managers now. MIT Sloan Management Review, 51(1), 20-26.)